When Sarah Biondi first pitched her idea for OAC Gallery, we were slightly overwhelmed and very excited. We thought her idea offering curated original artwork at an affordable price was revolutionary.
We were sure the site needed to be visually compelling and showcase the artwork in a respectful and bold manner. We collaborated with Michael and Sarah on UX and wireframes and came up with a pretty radical departure from normal e-commerce presentation. The trick was creating a custom system using this design which Sarah could use to manage prospective artists on one end, to handling orders on the other.
We’re thrilled with the results and are committed to helping Sarah and her artists become a success.